Objective
Impact Alloy is a fictitious knife company that sells hand-crafted pocket knives constructed from meteoric iron. Meteors are the only natural source of pure iron and were humans first source of iron for steel. I wanted to create a brand that would communicate the unique and expensive qualities of the knife.
“Now slides the silent meteor on, and leavesA shining furrow, as thy thoughts in me.”
— Alfred, Lord Tennyson
Logo
In my research, I was drawn more to luxury brands than other knife companies. The material of the knife positions it more for opulence than utility. I experimented with how to combine the form of a meteor and a reference to cutting. I took a geometric approach to the meteor and its tail and used a sharp notch and the profile of the mark to hint at a knife.
Packaging
Knife packaging can range from a clear plastic pouch to leather holsters to etched wood cases. I created a box with a fabric inset to house the knife and a card talking about its properties. The size of the box gives it more presence and coincides with it being a collector’s item.
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